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For policy reasons, the foreign exchange business in 1994 by the Bank of China mo poly, including the foreign exchange remittance business. 2003 , , according to Hui Fa [ 2003 ] Industrial and Commercial Bank of China, Agricultural Bank of China, China Construction Bank were allowed to apply for personal foreign exchange remittance business. Since then, foreign exchange remittance business gradually liberalized.
In the larger context of the policy of opening up,ICBC obtain a huge business opportunity to explore the international remittance business can t only bring huge profits and business development, market development, international brand, which makes the Industrial and Commercial Bank of China decided to international remittances to build a high quality brand, the target group is set to overseas Chinese students, for personal travel (inspection, tourism, medical treatment, etc.) individual customers, as well as some corporate customers.
通过双方深入探讨交流之后，先知展开了一系列基于缜密调查与研究的创意活动，包括品牌定位、快乐十分担拖投注表、品牌诠释语、VI设计、广告创意等，随后制定了多套品牌策划方案。被客户选中的方案以 “快捷”“国际化”为品牌定位，之后围绕此定位将产品命名为“快汇”，英文“Global Transfer”; Slogan为“汇通，畅达天下”，准确传达品牌内涵；形象整体色调以黑、红、灰为主，强调与工商银行VI的整体风格相统一。
Depth discussion of both sides after the exchange, Wevin launched a series based on careful investigation and research creative activities, including brand positioning, brand naming, brand language interpretation, VI design, advertising and creative, subsequently developed several sets of brand planning program. Selected by the client program to "fast", "international" brand positioning, product positioning, after around this named "QuanQiuKuaiHui"English "Global Transfer"; Slogan is "Land of the global, accessible world", accurately convey the brand con tation; LOGO overall tone of black, red, gray, emphasizing VI with ICBC's overall style unity.